How to maximize the effectiveness of outdoor advertising

2020-06-03 14:33:18 hongling

How to maximize the effectiveness of outdoor advertising




In the growing social process, outdoor advertising machines have gradually changed from single release to intelligent interaction, and strive to increase revenue and reduce operating costs to improve customer satisfaction. At the same time, the selection, placement, and playback of multimedia outdoor advertising equipment have become more and more sophisticated. So after a merchant purchases an outdoor advertising machine, how should it be placed to maximize the effect? Can the advertising machine maximize its effect?


1. Place near the crowd


The intelligent interactive outdoor advertising machine can be used to the maximum extent by placing it in a place with more people. In general, it's better to place it near the entrance than near the exit, because consumers are still fresh when they first enter a retail store. When LCD outdoor advertising machines are spread over a larger area, such as a retail store, the machines should be placed on popular routes along the route so that people can find them more easily. Because people don’t like to wait, especially when they are buying things, they should put enough advertising machines in their branches to ensure that they can serve consumers more quickly.